Daisy Girl Organics
Deliverables
- Branding
- Package Design
- POS Materials
Organic Brand
Centered around the the sunny, outdoor life of Daisy Girl and her iconic yellow dress, this brand strives to reach consumers with an accessible and timeless message. Blind Renaissance created the Daisy Girl Organic brand for CMI Orchards, a division of Columbia Marketing International.
BR's Goal
Use custom illustration to display an accessible brand centered around the Daisy Girl dress and target customers shopping for organic fruit in stores across the United States.
Contract Artist
Frank Samuelson is a Pacific Northwest award winning artist. He has created more public art pieces in the state of Washington than any other artist. His personal projects show a deep appreciation for the environment and the outdoors. As we talked with CMI about their vision for the brand, Samuelson was our first choice of artist
Process
“FOR THE THIRD YEAR IN A ROW, DAISY GIRL IS THE #1 SELLING BRANDED ORGANIC APPLE IN THE UNITED STATES.”
-George Harter, VP of marketing at CMI Orchards
Final Project Deliverables
- Logo
- Euro Carton
- Shipper Display
- Sales Poster
- Apple Retail Bag
- Tote Bag
- Standard Apple Box
Product
The finished product is an approachable brand that consumers can trust. For multiple years after this new brand was implemented, Daisy Girl was the number one selling organic brand. Nielson data showed a huge increase in sales throughout those years.
Daisy Girl Organics continues to shine as an organic produce brand.
