Chelan Fresh and Fuel up to Play 60

In an attempt to stem the tide of childhood obesity, the National Football League developed what was originally known as Play 60, a program designed to encourage children to get 60 minutes of exercise daily. The program’s name was modified when the National Dairy Council and the U.S. Department of Agriculture came aboard to urge children to eat nutritious foods.

Fuel Up to Play 60, now in thousands of schools nationwide, will expand to retailers if the dreams of Terry Braithwaite, director of marketing for Chelan Fresh Marketing, Chelan, Wash., are realized.

BR is proud to be a supporter of this program and continues to provide marketing materials to help make it a success.


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