Consumers care about packaging almost as much as the brand (we told you so!)
Blind Renaissance Inc.,
East Wenatchee, WA
USA
“When it comes to what’s important for overall satisfaction with a product, consumers rank packaging almost equal to the brand,” according to MWV’s Packaging Matters study.
Limited Edition Bourbon Whiskey, designed for It’s 5 Artisan Distillery in Cashmere, WA
Often overlooked by brand managers, packaging can play a major role in “nonconscious priming,” the sensory and environmental factors that give consumers emotional cues on the context of value and quality of their buying experience.
Something we have always firmly believed in, not only as package designers but as brand developers and marketers as well!