Smitten™ Apples Packaging and POS Materials
Honey Bear Tree Fruit Co. came to BR for creative concept development and packaging design for a new apple variety from New Zealand called Smitten™ . The apple is being introduced in flagship grocery stores in the Pacific Northwest.
The existing brand messaging consisted of strong emotions of infatuation and admiration towards the apple and its flavor. Building on this, we developed packaging and POS materials featuring a kitten playfully engaging with the Smitten™ apple.