An Electric Logo

Schmitt Electric, Inc., a local Wenatchee Valley company, approached Blind Renaissance for a “sharp logo” that “would stand out from the other electrical companies in the valley”. At first, Schmitt wanted an apple in their logo because they work with a lot of fruit packaging companies, but they also do all other sorts of electrical work as well. Since other local companies, electricians included, have used an apple for their logo, we presented the idea of an energy infused lightening bolt in the shape of mountains, another way to represent our valley.

After presenting the client with the logo, they immediately wanted business cards to showcase their new brand before moving into their new building. While developing the business card, the client mentioned that they would like QR V-Cards incorporated so clients can easily scan the card to save an electrician’s contact information to their phones. To complete the stationary sat, we created a letterhead and matching envelopes for office use.