Planting for Tomorrow

Over the past few months, Blind Renaissance has helped Van Well Nursery update their branding, starting with a new tagline: Planting for Tomorrow. This new tagline graces the cover of Van Well Nursery’s newly printed catalog cover and advertisements placed with regional agricultural publications. Also included in their brand makeover are tradeshow materials, a smaller flyer, and promotional materials.

As you can see below, hexagons play a predominant role in the new branding to showcase a wide variety of fruits. They appear vertically stacked within the catalog and tradeshow banners while horizontal stacking is used on the cover of the catalog, advertisements, and interior spreads of the catalog. Check out some of the new materials below.

Also new to the brand is a custom illustration of daybreak over a valley of orchards, a theme which appears across the brand materials. This specific landscape can actually be seen from the Van Well Nursery headquarters off Grant Road in East Wenatchee, WA. We have also started to create a new photo library by taking on-location photos of multiple fruit varieties.