Rebranding change: A New Website Story

Back in April – the team at BR began discussing a rebranding of our website. The BR history is loud and proud, and you can find more of BR’s history on our About Page. But this story is about change.

Welcome to our new home on the internet. We have been spending quite a few months, rebranding, redesigning and rebuilding our website to increase our web presence. We discovered we want to be able to interact with our community and clients, provide exciting resources, and – of course0 beautiful design. 

Content creation and marketing has played a significant role in how we wanted to rework the site. With a change of staff over the last year, fresh new ideas are being brought to our humble office. The new website started with a single figurehead… Our beloved logo and mascot for many years, and our artistic version of Blind Justice…

 

We began to explore ideas surrounding bringing back one of the older renditions of the logo – before it’s last modernization. The new concept of the logo encompasses our history of creative services in the valley – we’ve provided everything to clients from Print & Packaging work, all the way to App design. 

The “blindfold” crossing our Lady Renaissance’s face, can be conceptually replaced with different mediums, colors, and designs. This lends itself well to our broad range of work. Our landing page’s initial inspiration was old renaissance marble statues – think statues featured in the Louvre. 

We wanted to return to the contrast of a modern, bright webpage, and a classic, old emblematic style. We began next with one of our team members coming up with some beautiful wireframes. We immediately enjoyed the layout she produced. The rest of the team set to work building out every page for our developer. 

Our process was kind of nonlinear in the beginning, due to our sole decision-maker. Choosing new branding colors was probably our most difficult decision. We came up with a grand total of 34 color combinations before reaching a combination we could all agree on.  

 

 

 

Colors and typeface were not finalized until almost a week before our rebranding launch. Stakeholder management is a pretty finicky thing! Fortunately for us, we’re pretty good at it. In a way, all three of us act as a Product Owner and help manage and mitigate design decisions going into our work. Our small team is pretty big on collaboration, in case you couldn’t tell. 

The development and design process kinda went a little backward, if we’re honest. This was our first big in-house project together as a new team. It was extremely gratifying to work on together and see it come alive once animations were programmed. 

Post our job designing, we started moving over to marketing and promotion while the website was still being worked on. We created a new social media calendar, and have filled a nice chunk of content in. We hope you’ll all enjoy our new website, content, and brand.

Welcome to BR.