Crafting Narratives: Introducing the Lines on Wines Rack Card
Enhancing Wine Stories with Visual Elegance and Tangible Marketing
At Blind Renaissance, we are delighted to unveil our latest creative project—the “Lines on Wines” rack card. This beautifully designed card is a blend of visual appeal and informative content, perfectly encapsulating the essence of Marji Morgan’s engaging podcast.
Front Design: A Visual Delight
Back Design: Informative and Engaging
The front of the rack card features a stunning image of a wine glass filled with grapes, set against the lush backdrop of a vineyard. The prominent headline, “Lines on Wines,” and the evocative tagline, “Turns Bottles into Stories,” immediately draw the viewer in. The call to action, “Listen While You Drive,” suggests the convenience and accessibility of the podcast.
The back side of the card offers a deeper look into the podcast, highlighting Marji Morgan’s insightful conversations with Washington winegrowers. It includes a QR code for easy access to episodes and contact information for potential collaborations.
Why Lines on Wines Chose Rack Cards
Lines on Wines chose rack cards due to their high visibility in wine shops, tasting rooms, and tourist centers, ensuring they reach a targeted audience of wine enthusiasts. These cards provide a tangible, lasting reminder of the podcast that listeners can take home. They are cost-effective to produce and distribute, especially in bulk. Additionally, including QR codes on the rack cards bridges physical and digital marketing, directing users to the podcast’s online presence. This combination effectively engages the audience and promotes the podcast efficiently.