CMI Wins Produce Business Marketing Excellence Award
BR created a new look for Columbia Marketing International, Inc. for which they received nationwide recognition, top honors and a Produce Marketing Excellence Award for their new Orchard Fresh marketing materials. CMI is one of Washington State’s largest produce growers, packers, and shippers and are dedicated to distributing the highest quality produce as well as providing award-winning POS materials.
Bringing the orchard inside.
Wood panels and crates conjure up feelings of harvest bounty. Consumers take away kraft bags of fruit featuring a rustic basket weave and decorative printed hang tags.
Reach and education
The Orchard-Fresh look was developed into effective trade advertising and reference tools for produce department staff.
Deliverables.
- Logo
- Apple and Pear Display Sleeves
- Apple and Pear Kraft Totes
- High-Graphic Full Carton
- High-Graphic Half Carton
- Apple/Pear “Pocket Pro” Retailer Resource
- Cherry Clam Labels
- Trade Advertising