Hunnyz

Deliverables

Logo
Branding
Packaging
Website

CLIENT

Hunnyz Brand Apple Introducing the newest addition to the Gee Whiz/Auvil Fruit family of apples “Hunnyz”. It’s a bi-color apple, a cross between CrimsonCrisp® and Honeycrisp. Hunnyz is a mid-season, orange-yellow dessert apple with exceptional crunch, texture and keeping quality. A uniquely balanced flavor profile, with crunch and incredible flavor.

BR'S GOAL

A logo that stands out with a unique design that sets it apart from typical visuals seen in the apple farming industry. Setting a new benchmark for creativity and impact in market visuals.

CLIENT

Hunnyz Brand Apple
Introducing the newest addition to the Gee Whiz/Auvil Fruit family of apples “Hunnyz”. It’s a bi-color apple, a cross between CrimsonCrisp® and Honeycrisp. Hunnyz is a mid-season, orange-yellow dessert apple with exceptional crunch, texture and keeping quality. A uniquely balanced flavor profile, with crunch and incredible flavor.

BR’S GOAL
A logo that stands out with a unique design that sets it apart from typical visuals seen in the apple farming industry. Setting a new benchmark for creativity and impact in market visuals.

ROUND 1

Sketching and Conceptualization:

ROUND 2

With clients feedback we took a bolder direction in the design. We conceptualized an aesthetic which is contemporary, drawing inspiration from the street art genre, renowned for its vivid, avant-garde, and frequently graffiti-inspired visual language. By integrating elements from this artistic style, the designers have imbued their work with a cutting-edge and kinetic visual flair.

Artistic Inspiration:
Researched the elements that define street art. This includes understanding the history, key visual elements, color palettes, typography, and the cultural significance of these art forms.

First Draft of Original Typography

Round 2 Typography Refinement

Round 3 Logo Refinement

Final Logo

LOGO COLORS

Street art often features bright, bold colors like vivid reds, electric blues, and intense yellows. These colors can make a logo stand out and convey a sense of energy and dynamism.

HUNNYZ PACKAGING

Pattern Concept – Street Art

Creating a continuous repeating pattern of the apple shapes as boxes are stacked. We created unique art elements at the edges which visually allows the design to flow from one box to the next.

ROUND 1 PATTERN DESIGN

ROUND 2 PATTERN DESIGN

ROUND 3 PATTERN COLOR FINISHES

Metallic Accents: Silver tones, frequently seen in street art aesthetics, add a touch of elegance and premium quality to packaging.

FINAL PATTERN ILLUSTRATION

HUNNYZ PACKAGING LINE

_{40 Lbs. Box
Consumer Box
Euro Pouch Bag Box
Euro 2 Layer Export Box Lid
2 Layer Open Top – Bottom
2 Layer Open Top Lid
Poly Bags
Pouch Bags
Plu Sticker}