Tertulia Cellars
Deliverables
- Branding
- Label Design
- Photography
- Web Design
- Signage
"Tertulia", which is Spanish for “a social gathering of friends”, was carefully chosen by the client to inspire images of warmth, camaraderie, and the pleasure of fine wine
The Winery
Tertulia Cellars is a Washington winery with tasting rooms in Walla Walla, Woodinville and Dundee, OR. They offer multiple spots for customers to come together with their circle of friends and enjoy Washington wine.
BR's Goal
Create a brand around a Washington winery that conveys its love for community and friendship. Give the brand consistency that carries though print materials, signage, wine labels, and screens.
Inspiration and Process
With the name Tertulia meaning “a social gathering of friends”, we focused on human forms and the idea of an unbroken circle that would carry through their entire brand.
Logo Use
The unbroken circle of friends is paired with different colors to signify the tasting room location or role of an employee. This icon initially created as their logo has become the spotlight of most of the marketing materials, including their wine labels.
Print Materials
Over the years, we have created a multitude of print materials for Tertulia Cellars, including brochures, promotional posters, business cards, stationery, and wine labels.
Wine Label Design
As with all of Tertulia’s branding, we made their “circle of friends” the most prominent part of the wine labels. We carefully worked with our client to choose individual colors for each wine varietal.
Along with the labels, all caps for the wine bottles were color coded accordingly. The corks were designed to see Tertulia’s branding from the top of the bottle as well as once the cork has been taken out.
Development
A full suite of labels for the Tertulia Cellars was created and we continue to manage all updates with new wine releases each year. With new wines and different bottle shapes and sizes being used each year, we work with the winemakers to modify and create new labels.
Our designers continue to handle all the communication between printer and winemakers creating a stress free experience for Tertulia Cellars.
Website
Tertulia Cellar’s website was built as a hub for all information on wines, tasting rooms, and vineyards. It keeps customers up to date on new wine releases, offers an online store, and gives them information on multiple tasting rooms.
