Growing Local Businesses
BR enjoys helping local, small businesses develop their brand story. In this case, BR helped Evergreen Striping create a unique brand to start their asphalt striping company and begin helping other local businesses have well-marked parking lots for a sense of order and safety.
Laying Down the Groundwork
BR started by creating a logo reminiscent of the company’s two key words, Evergreen and Striping. After a tight round of sketches, three logos were presented to the client. The obvious choice was a reversed out parking structure that looks like a tree sitting atop a mountain summit. Once the logo was completed, the dark asphalt gray and brilliant striping yellow was used on custom designed stationary for a consistent look and feel.
Nose to the Pavement
When viewed up close, asphalt has a unique texture. Since asphalt is the main product for which striping is applied, BR used asphalt for texture on the business cards, brochure and yard signs. Paired with bold yellow stripes and angles, the collateral materials state that this is an asphalt striping business.
Deliverables:
- Logo
- Business Cards
- Letterhead
- Custom Envelopes
- Brochure
- Yard Signs
- Website